Gordon Kraft-Todd
Gordon is generally interested in how to encourage prosocial behavior using the cognitive mechanisms underlying the colloquial wisdom of “actions speak louder than words”, “practice what you preach”, and “lead by example.” Specifically, he investigates how the interaction of actor speech and behavior affects observer belief transmission and behavioral contagion using field experiments, behavioral research, and computational modelling. He received his B.A. with a self-designed major in Leadership from Harvard College in 2007, and his PhD from Yale University in 2019.